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Marketing-Cloud-Developer Questions and Answers

Question # 6

A developer wants to create an AMPscript FOR loop that populates HTML table rows based on the number of rows and data in a target DE. Where should the developer place the FOR keyword to begin the loop?

A.

Before the <table> tag

B.

Before the <td> tag

C.

Before the <tbody> tag

D.

Before the <tr> tag

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Question # 7

How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.

A.

<ctrl:field name="attributeName" />

B.

C.

<ctrl:attribute name="attributeName" />

D.

<ctrl:var name="attributeName" />

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Question # 8

Whichencryption methods are supported in file imports? Choose 2.

A.

PGP

B.

GPG

C.

AES

D.

SSH

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Question # 9

How can SSJS variables be referenced for content personalization? Choose 1.

A.

<ctrl:eval>variableName

B.

<ctrl:var name="variableName" />

C.

<ctrl:field name="variableName" />

D.

<ctrl:eval name="variableName" />

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Question # 10

Which AMPscript function group could most negatively Impact send processing?

A.

String functions

B.

Data extension functions

C.

Date Time

D.

Math functions

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Question # 11

A developer created anemail with AMPscript variable as the subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email. Where could the outdated variable be located?

A.

In the HTML body which is processed after the Text body

B.

In the Text body which is processed after the subject line

C.

In the Text body which is processed after the HTML body

D.

In theHTML body which is processed after the subject line

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Question # 12

An email requires custom AMPscript to append the subscriber's zip code to a link in theemail. A field name zipcode already exist in the sending data extension. Its important Marketing Cloud tracks subscribers who click on the link. Which two AMPscript functions should be used in the setup? Choose

A.

2Lookup

B.

Contact

C.

RedirectTo

D.

HTTPGet

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Question # 13

A marketer is planning a weekly promotionalsend.

Which two types of data extensions could be sent to?

Choose 2 answers

A.

Synchronized Data Extension

B.

Sendable Data Extension

C.

Salesforce Data Extension

D.

Send Log Data Extension

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Question # 14

A developer needs to determine why a Query Activity in an Automation has failed.

Which three scenarios could have caused this? Choose 3 answers

A.

The query takes more than 60 minutes to run.

B.

The query is returning more than one million rows.

C.

The query results in duplicate rows not allowed by the primary key.

D.

The query is not returning a value for a non-nullable field.

E.

The query is inserting a value that is larger than the size of a field.

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Question # 15

A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subscriber submits the form?

A.

Outbound SMS template and Automation Send Method

B.

InsertData AMPscript function to add the subscriber to a MobileConnect list

C.

CreateSMSConservation AMPscript function

D.

requestToken and messageContact REST API objects

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Question # 16

A developer built a complex dynamic email with many data variants. Rather than create test data manually, they want to use a subset of live data to validate the dynamic aspects of the email.

Which SQL function should be used to collect a representative sample from a larger data set?

A.

HAVING

B.

OVER

C.

NTILE

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Question # 17

A developer wants to build out aseries of CloudPages that will interact with several REST APIs.

Which Marketing Cloud supported scripting tool should be used?

A.

AMPscript

B.

GTL

C.

SSJS

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Question # 18

Northtrn Trail Outfitters has set up their North American business unit to unsubscribe at the business unit level.

Which dataview would they query to identify all subscribers who are unsubscribed from that Business Unit?

A.

ListSubscribers

B.

ENT._Subscribers

C.

_BusinessUnitUnsubscribes

D.

.Subscribers

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Question # 19

Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named 'InStock' indicates whether the item is available.

Which snippet of AMPscript would return all products which are currently available?

A.

LookupRows ('Ent. Inventory*, 'true', 'InStock')

B.

LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')

C.

LookupRows ('Ent. Inventory*, 'InStock', 'true', )

D.

LookupRows ('Inventory*, 'InStock' 'true',)

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Question # 20

A developer identified a use case where a triggeredsend of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a "401 Unauthorized" error is returned. What is the first thing the developer should check?

A.

The send permissions have been granted for the Client ID and Client Secret within Installed Packages.

B.

The email interaction has been started

C.

The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.

D.

The email interaction has been published.

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Question # 21

A doctor's office creates Populations for staff, patients and vendors. What is the maximum number of Populations that should be created to ensure performance?

A.

Five

B.

Three

C.

Unlimited

D.

One

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Question # 22

What parameter should a developer include to ensure the MobileConnect Contactis tied to the Email Contact when making a QueueMO call for an existing email subscriber?

A.

mobilenumbers

B.

phonenumbers

C.

emailaddress

D.

subscribers

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Question # 23

A developer started a Contact Delete process that is now complete.

In which twoplaces would the Contact Delete process remove data? Choose 2 answers

A.

Non-Sendable Data Extensions

B.

Import Files on the Enhanced SFTP

C.

Sendable Data Extensions

D.

Mobile Lists

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Question # 24

A marketer from Cloud Kicks wants to make sure no email from their welcome journey getssent to their competitor at Rainbow Run.

Which two best practices should the developer use when setting up the Send Email Activity in the welcome journey?

Choose 2 answers

A.

Create a Filter Activity In the journey that removes the Rainbow Run domain

B.

Create a Suppression List with all possible email addresses from Rainbow Run

C.

Create a data extension with the Rainbow Run domain for use with a Domain Exclusion

D.

Create an Exclusion Script with the Rainbow Run domain for use In the activity

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Question # 25

A developer needs to push real-time updates of the company's product catalog to a data extension.

Which two API options are available? Choose 2 answers

A.

Use the DataExtensionObject SOAP object

B.

Use the /hub/vl/aataevents REST route

C.

Use the DataExtension SOAP object

D.

Upload a file to the Enhanced SFTP for import

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Question # 26

A developer wants to review the available properties for using the DataExtensionField SOAP API object.

Where could the developer find this information

A.

Open the Object Inspector in the Salesforce Developer Console

B.

Developer Center at https://developer.5alesforce.com

C.

Contact Support and request the information

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Question # 27

A developer wantsto implement a newsletter registration from on NTO's website. Prior to form submission, an email address provided by the visitor should be validated. Which option could be used to support this scenario?

A.

REST API, /address/v1/validateEmail route

B.

SOAPAPI, Perform method with ValidationAction object

C.

SOAP API, Describe method with EmailAddress object

D.

REST API, /messaging/v1/domainverification route

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Question # 28

Northern Trail Outfitters' legal team is concerned about the daily import process that brings in subscribers to a Sendable Data Extension, even when records have already been targeted for deletion.

Which two true expected behaviors for these recordsoccur in the event a send is initiated directly to this Sendable Data Extension?

Choose 2 answers

A.

Records still in the suppression phase will only be excluded if manually specified during send time.

B.

Records still in the suppression phase will beexcluded from sends.

C.

Records that have already been deleted will be treated as new records.

D.

Records that have been deleted will be excluded from sends Indefinitely.

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Question # 29

How often should a developer request a new token when making multiple API calls in v1?

A.

When changing routes/objects

B.

Before every new call

C.

Once an hour

D.

Every 15 minutes

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Question # 30

A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable ©address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.

Which AMPscript solution should be recommended?

A.

%%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%

B.

%% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address") ]%%

C.

%%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%

D.

%: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%

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Question # 31

A developer wants to inject a Contact into a journey using API. What method and route would be used to accomplish this?

A.

Post / contacts/v1/contacts

B.

Post/v1hub/datevents/key:[key} /rows / {primaryKeys

C.

Post/ interaction/ v1/events

D.

Post/interaction/v1/interactions

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Question # 32

Northern Trail Outfitters uses a Send Log and sends more than one million emails per day. They want to execute daily reports on all subscriber activity without impacting send performance.

Which set of best practices should be implemented''

A.

Add a data retention policy to the Send Log. then run reports from the Send Log data extension.

B.

Add a data retention policy to the Send Log. then run reports from the _Opens data view.

C.

Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.

D.

Copy new Send Log records to an Archive data extension, then run reports from the Send Log data extension.

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Question # 33

A developer needs to configure a process that can store encrypted data from Marketing Cloud as a file on an external server. What steps shouldthe developer take?

A.

Data Extract > File Transfer with Marketing Cloud Public Key

B.

Create PGP Key > Data Extract > File Transfer with PGP checked

C.

Shield Platform Encryption is required for encrypted data export

D.

Data from Marketing Cloud cannot beencrypted

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Question # 34

Which of the followingis a valid comment within an AMPscript code block? Choose 1.

A.

--comment

B.

// comment

C.

- comment -->

D.

/* comment */

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Question # 35

A developer wants to expand their knowledge of Query Activities. They want to identify email addresses that have bounced in the last 30 days, along with the Bounce Reason and some additional subscriber specificdata; however, the SQL they have written does not return any records. Below is the SQL statement:

What updates should be made to ensure this SQL statement returns the desired results?

A.

Marketing Cloud does not allow DateAdd functions in QueryActivities. They should define a specific date.

B.

Marketing Cloud _Bounce data view does not contain EmailAddress. They should join on SubscriberlD.

C.

Marketing Cloud Data Views only hold 20 days worth of data. They should narrow scope of DateAdd function.

D.

Marketing Cloud does not allow use of GETDATE function. They should define a specific date.

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Question # 36

Which SSJSlibrary can be used in landing pages? Choose 1.

A.

None

B.

Core

C.

Both

D.

Platform

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Question # 37

When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

A.

Email Address

B.

Contact Key

C.

Subscriber Key

D.

Subscriber ID

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Question # 38

A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result?

A.

Find the first day of next month and subtract one day

B.

Use the date format stringfor last day of month within FormatDate

C.

Add one month using DateAdd to now

D.

Add 30 days using DateAdd to now

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Question # 39

A developer is configuring a File Drop Automation and wantsto use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.

Which two configurations should be used for the automation to successfully start? Choose 2 answers

A.

Ends With operator

B.

%%MMMMdd%%

C.

%%Month%%%%Day%°/o

D.

Begins With operator

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Question # 40

NTO wants toexclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script. Which three types of sends would support this functionality? Choose 3

A.

Journey Builder Send Email Activity

B.

Content Builder Send Flow

C.

Send Marketing Cloud Email in Sales or Service Cloud

D.

Journey Builder Send SMS Activity

E.

Automation Studio Send Email Activity

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Question # 41

Northern Trail Outfitters (NTO) uses a numeric identifier for Subscriber Key. Customer data is stored in a data extension with the Subscriber Key set as a Primary Key.

Which step is required for NTO when creating relationships for this data extension in Data Designer'

A.

Link the Contact ID to the Subscriber Key when creating the relationship

B.

Use a one-to-one cardinality when creating the relationship

C.

Link the Contact Key to the Subscriber's email address when creating the relationship

D.

Set Subscriber Key as a text data type before linking the data extension to Contact Key

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Question # 42

A company need to retrieve a large number of rows from a DE via the API. Which two solutions would optimize the performance? Choose2

A.

Use a SimpleFilterPart to retrieve small sets of relevant data.

B.

Use AMPscript API functions on a CloudPage

C.

Use the ContinueRequest feature

D.

Use the REST API instead of the SOAP API

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Question # 43

A developer wants to extract tracking data from the Market Activity in the user interface.

Which option would be available to extract the data"?

A.

Automation Studio

B.

Journey Builder

C.

REST API

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Question # 44

A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.

Which tworoutes would allow this?

Choose 2 answers

A.

POST /messaging/vl/domainverification

B.

POST /messaging/vl/domainverification/bulk/insert

C.

POST /messaging/vl/dataevents/domainverification

D.

POST/messaging/vl/push/domain/verification

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Question # 45

Which programming language should be used in email messages? Choose 1.

A.

AMPscript only

B.

Both

C.

Either AMPscript or SSJS

D.

SSJS only

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Question # 46

A developer is creating a CloudPage which accepts secure parameters via an email link and will submit those parameters to another CloudPage for data upsert. The page currently captures an Appointment ID parameter passed into it and sets the value to the variable caapptld. The developer does NOT want the Appointment ID to be visible to anyone using the form.

What is the best method to ensure the parameters are passed successfully to the data upsert page?

A.

<input id="apptld" type="textarea" value»"%%«v(@>apptld)»%%" readonly>

B.

C.

D.

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Question # 47

Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript'sAPI functions they will send a confirmation email when an email is texted into their short code.

Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

A.

Subscribers

B.

TriggeredSendDefinition

C.

Attribute

D.

Contact

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Question # 48

A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?

A.

Bulk

B.

SOAP

C.

XML

D.

REST

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Question # 49

Certification Aid wants to implement a custom profile center using SOAP API. Which SOAP API methods are relevant to achieve this? Choose 2.

A.

Extract

B.

Describe

C.

Update

D.

Configure

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Question # 50

A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email. Which SOAP API object should be used?

A.

Send

B.

ListSend

C.

SentEvent

D.

LinkSend

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Question # 51

A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer. They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects.

Which two features would the developer be able to leverage in their Server-Side code? Choose 2 answers

A.

Wrapping of AMPscript inSSJS code

B.

Direct modification of the DOM

C.

External Libraries to extend functionality

D.

Include Try/Catch blocks within the code

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Question # 52

In what order is AMPscript evaluated before an email is sent?

A.

Subject Line, HTML Body, Text Body

B.

HTML Body, Text Body, Subject Line

C.

Text Body, HTML Body, Subject Line

D.

HTML Body, Text Body, Text Body

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Question # 53

A developer is troubleshooting why a parent-level data extension cannot be accessed by a child business unit.

What should the developer check to validatethe data available can be accessed for child business unit queries?

A.

The data extension is in the Shared Data Extensions folder and the query includes the ENT. prefix

B.

The data extension is in the Shared Items root folder and is accessible to the child business unit

C.

The data extension is in the Salesforce Data Extensions folder and Is accessible to the child business unit

D.

The data extension is in the Synchronized Data Extensions folder and the query includes the ENT. prefix

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Question # 54

A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2

A.

Request theImpression Tracking feature be enabled on the account

B.

Include the functions BeginImpressionRegion and EndImpressionRegion

C.

Configure dynamic content block in Content Builder

D.

Add a unique identifier in the HTML tags within the generated content

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Question # 55

A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms MarketingCloud Connect is installed properly. What should be confirmed next to continue troubleshooting the send's tracking information?

A.

The audience was a Salesforce Data Extension containing the appropriate SFID

B.

The email was sent to the All Subscribers list

C.

The tracking destination folder was set to My Tracking

D.

The audience was built using a Triggered Send Data Extension template

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Question # 56

A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer

A.

The send fails

B.

The email is not sent to the particular subscriber

C.

An error message is sent to the From Address used in the email

D.

The send is retried

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Question # 57

What parameter should a developer include to ensure the MobileConnectContact is tied to the Email Contact when making a QueueMO call for an existing email subscriber?

A.

mobilenumbers

B.

phonenumbers

C.

emailaddress

D.

subscribers

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Question # 58

A developer wants to add an image to Content Builder via the API and retrieve the image's published URL. Which method should the developer use?

A.

GET using the REST API/asset/v1/content/assets and parse the FileProperties parameter

B.

Use the SOAP API to create a Porfoglio object and idenfity the Source property

C.

POST to the REST API/asset/v1/content/categories and parse the Description parameter

D.

POST to the REST API/asset/v1/content/assets and parse the FileProperties parameter

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