PEGAPCDC87V1 Questions and Answers

U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub™. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.

In the Answer Area, select the correct execution for each Task.

Traditionally, segments were used to identify the target audience for a campaign. In the always-on approach, segments translate into _______.

Reference module: Testing engagement policy conditions using audience simulation

U+ Bank, a retail bank, recently implemented a project in which mortgage offers are presented to qualified customers when the customers log in to the web self-service portal. As one of the offers is not performing well, the business wants to understand how many customers qualify for the offer. As a Decisioning Consultant, which simulation do you run to check how many customers qualify for an action?

U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.

What changes do you need to make in the decision strategy for the updated scorecard to take effect?

Reference module: Creating and understanding decision strategies

Enrichment decision components provide the ability to ________.

To reference a customer property in a strategy, you need to prefix the property name with the keyword______________.

What does a solid arrow from a “Set Property” component to a “Filter” component mean?

Reference module: Creating and understanding decision strategies.

What does a dotted line from a Group By component to a Filter component mean?

A bank wants to add a contact policy that will suppress an action for 20 days if it was rejected twice in any channel in the last 30 days. How do you define the suppression rule for the contact policy?

As a Decisioning Consultant, you are tasked with configuring the ethical bias policy. Which context do you need to select to add bias fields?

Myco, a telco, wants to present their customers with new 5G data plans – the Unlimited plan, the 500GB plan, and the 100GB plan – on their web portal. As a Decisioning Consultant, you want to test how the three new offers will be distributed by running a distribution test that only considers eligibility without arbitration. In this scenario, which report will test this requirement?

U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.

What do you configure to implement this requirement?

U + Bank, a retail bank, has applied business weight to their credit card offers to manually nudge the offers. The bank analyzes the effect of the change in Scenario Planner. The following image shows the projected reach and responses of the cards in the comparison mode. How many customers are likely to accept the Standard card?

A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.

Put the steps in the correct order to implement this task.

U+ Bank has several eligibility criteria defined using an eligibility strategy. The eligibility strategy uses a scorecard rule to determine the customer credit score. The bank wants to update the scorecard to include customer income in the credit score calculations. How do you implement this change?

U+ Bank promotes credit card offers on its website and uses Pega Customer Decision Hub to personalize the offer for every customer. Now, the bank wants to lower the number of customers that leave the bank by showing a proactive retention offer to high churn risk customers instead. As an NBA analyst, you are tasked with creating a new applicability setting to comply with the new business rule. Which business issue or issues do you modify?

U+ Bank's marketing department wants to promote various auto loan offers to qualified customers on its website by using the Pega Customer Decision Hub™. The bank wants to show the offers on the customer's account page when customers log in to their account. The bank has defined several conditions customers must satisfy to see these auto loan offers.

As a decisioning consultant, which two of the following configurations do you implement to achieve the business requirement? (Choose Two)

A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.

If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?

U+ Bank has recently defined two contact policies:

1. Suppress a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days

2. Suppress the Reward card offer, part of the credit card group, for 7 days if it is rejected twice in any channel in the last 7 days

Paul, an existing U+ Bank customer, no longer sees the Reward card offer. What is the reason that Paul cannot see the offer?

A bank has several credit card offers defined under the sales issue / credit card group. The card_type action property for some of the cards is set to VISA and for others to Mastercard. The bank wants to limit the total number of VISA cards sent via email in an outbound run. How do you implement this requirement?