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CInP Questions and Answers

Question # 6

In Trendcasting, trends can only be extrapolated so far, otherwise their projections are subject to gross error.

Select one correct answer from the list:

A.

Their projections are subject to gross error

B.

A competitor might beat us to market with a particular innovation

C.

We begin to scare people in the business with wild utopian and dystopian scenarios

D.

Our business might experience more success and growth than it can handle

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Question # 7

_____________ people make for good Innovation Team members because they love to constantly experience new people, places, and things.

Select one correct answer from the list

A.

Very secure

B.

Lonely

C.

Inherently brilliant

D.

Highly experiential

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Question # 8

Because " The Researcher " has a propensity to research all the possible go-to-market strategies and evaluate the supporting intelligence around those, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

A.

The Mid Zone

B.

The Back End

C.

All phases

D.

The Front End

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Question # 9

Stage 3 of the GInI InMS is focused on evaluating and selecting new ideas for conversion into Innovation Projects.

Select one correct answer from the list:

A.

Capturing and accumulating new ideas

B.

Focusing the organization’s ideation efforts

C.

Evaluating and selecting new ideas for conversion into Innovation Projects

D.

Helping the organization feel innovative

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Question # 10

Customer Experience Innovation involves ______ to produce a greater sense of value by those encountering it.

Select one correct answer from the list:

A.

The staging of a purposefully-designed and orchestrated new customer experience.

B.

The delivery of a new product that delivers a much better product experience.

C.

The use of marketing to tell the world yours is a much better experience.

D.

The delivery of a new service that delivers a much better service experience.

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Question # 11

Problem Reframing forces us to " start at the beginning " by exploring hypotheses.

Select one correct answer from the list:

A.

Stating Design Principles

B.

Brainstorming solutions

C.

Exploring hypotheses

D.

Prototyping new ideas

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Question # 12

Because " The Planner " will coordinate the production and delivery of a new offering, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

A.

The Back End

B.

The Front End

C.

The Mid Zone

D.

All phases

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Question # 13

Evaluation and Selection often happens at two or more levels. The second level is generally run by executives from across the business.

Select one correct answer from the list:

A.

Qualitative analysts

B.

Innovation Managers

C.

Executives

D.

Various volunteers

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Question # 14

Wizard of Oz Prototypes are prototypes used to emulate the automated functionality of an artifact even though said functionality happens as a result of a person making it happen manually behind the scenes.

Select one correct answer from the list:

A.

User Experience Prototypes

B.

Looks-Like Prototypes

C.

Wizard of Oz Prototypes

D.

Works-Like Prototypes

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Question # 15

" One of the Program Leader ' s jobs in relation to Engagement is to monitor the results from each engagement mechanism and ensure that the innovation program is realizing the outcomes it needs from each mechanism, adjusting as needed by either ______ or ______. "

Select one correct answer from the list:

A.

replacing a mechanism with a different one / executing a mechanism in a different way.

B.

restricting the overall number of mechanisms the business can use / running each mechanism themselves

C.

using a favorite mechanism more / getting a different Engagement Team to run a particular mechanism

D.

eliminating all current mechanisms for entirely new ones / finding someone else to drive the Engagement program

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Question # 16

_____ engage in a certain amount of their own risk taking within their business to pursue a new innovation they are passionate about, even sometimes when they are not formally sanctioned.

A.

Intrapreneurs

B.

Dreamers

C.

Mavericks

D.

Rebels

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Question # 17

Through stories, facts and raw data gain meaning because they simplify and clarify even the most complex information.

Select one correct answer from the list:

A.

Present just the facts, so that our organizations aren’t hung up on opinions and assumptions

B.

Help us show lots of tables and graphs depicting the data

C.

Simplify and clarify even the most complex information

D.

Allow us to embellish the information wherever needed to support our cause

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Question # 18

Some of the commonly-used other types of Market Research include Sentiment Analysis, Brand Tracking, and Social Media Listening.

Select one correct answer from the list:

A.

Customer Co-Creation, Kepner-Tregoe Studies, and Time and Motion Studies

B.

Anthropometric Studies, Usability Studies, and Aptitude Studies

C.

Cognitive Task Analysis, Collaborative Mind-Mapping, and Value Web Analysis

D.

Sentiment Analysis, Brand Tracking, and Social Media Listening

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Question # 19

Businesses that encourage ________ often realize breakthrough innovations they never would have otherwise, sometimes resulting in a significant positive financial impact.

A.

Intrapreneurship

B.

conformance to their innovation strategies

C.

spin-out ventures

D.

blue-sky dreaming

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Question # 20

When the third step in the GInI Breakthrough Innovation Method - Oblique Examination - is used to address the problem space, it begins with one fundamental question, namely ______.

Select one correct answer from the list:

A.

What new idea is the market really excited about, and thus what new experience is it seeking, along with how that experience transcends all current experiences.

B.

What opportunity is the market unaware of, and thus what new innovation will it embrace, along with what new " jobs " that innovation can do for them.

C.

What problem is the market needing to be solved, and thus what value, experience, or other outcome is it seeking, along with what " jobs " are needed to achieve that outcome.

D.

What new technology is the market wanting to employ, and thus what breakthrough new product is it seeking, along with what " jobs " that product needs to accommodate.

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Question # 21

________ are open, curated discussion and brainstorming forums framed around certain issues relevant to the business, facilitating broad-scale collaborative innovation where people from across a broad audience share their insights, perspectives, and ideas with one another, with the goal of using their collective “fresh eyes” to uncover a new solution to what often has been a long-standing issue.

A.

Ideation Forums

B.

Hackathons

C.

Innovation Tournaments

D.

Innovation Jams

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Question # 22

Unlike Crowdsourcing, where there is a one-to-many relationship, SME Platforms are ________, and unlike Curated OI Partnership Platforms, where an enduring partnership is formed, SME Platforms tend to involve ________.

A.

many-to-one engagements / lifetime partnerships

B.

many-to-many engagements / hiring the SMEs onto staff

C.

many-to-one engagements / less cordial partnerships

D.

one-to-one engagements / very short-lived engagements

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Question # 23

Build to Compare is one of the 12 Purposes of Prototyping in which we build prototypes to undertake comparative benchmarking between proposed new solutions and existing solutions, so that we can figure out how to solve our customer’s problem better.

Select one correct answer from the list:

A.

Build to Empathize

B.

Build to Decide

C.

Build to Learn

D.

Build to Compare

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Question # 24

First-Level EandS Teams do two key things that are critical to driving the business ' InMS. The second of these is to drive and facilitate __________ for choosing those ideas and opportunities that will ultimately be converted into new innovation projects.

Select one correct answer from the list

A.

the predictive analytics

B.

the coin toss process

C.

the selection process

D.

the evaluation process

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Question # 25

A key principle in Design Thinking is that most of the problems we encounter are __________ when we first encounter them.

Select one correct answer from the list

A.

Ill-framed

B.

not worth solving

C.

too big

D.

already solved

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Question # 26

In order for the business ' Evaluation Group to be able to evaluate new innovation ideas and opportunities in Stage 3 of the GInI InMS, they must have what, so that they can know whether or not an idea has potential merit?

Select one correct answer from the list

A.

Ownership over the business ' Innovation Strategy.

B.

Knowledge of the Chief Innovation Officer ' s favorite types of projects.

C.

Fresh market intelligence.

D.

A well-defined technology roadmap

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Question # 27

Engagement is what speeds up a business ' innovation program and connects it with the people who give it life.

Select one correct answer from the list:

A.

speeds up

B.

democratizes

C.

orients

D.

governs

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Question # 28

Qualitative studies are generally conducted in one of two ways—either online or as fieldwork. The latter involves going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest.

Select one correct answer from the list:

A.

Going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest

B.

Going out into the field and taking pictures of random subjects doing random things

C.

Going door-to-door to conduct user surveys

D.

Setting up kiosks that ask people to answer a survey on the spot

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Question # 29

A group ' s collective brainstorming work should be ______ as this tends to bring the ideas to life in a way that words never can. "

Select one correct answer from the list:

A.

clearly articulated

B.

highly visual

C.

profusely described

D.

very colorful

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Question # 30

Studies have proven that more – not less – ____ make for better creativity and more creative outcomes.

A.

people

B.

rules

C.

degrees of freedom

D.

constraints

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Question # 31

In the sixth and final step of the GIMI Breakthrough Innovation Method - Realization - teams invest the time and effort needed to define detailed brand, product, design, and commercialization strategies for the concept they have been working on, all of which become a part of their formal business plan, which is in turn used by the business to make a decision on what?

A.

Whether or not to recognize this team for coming up with the concept.

B.

Whether or not to invest in full development and commercialization of this concept.

C.

Whether to invest in a major or minor marketing campaign for the concept.

D.

Whether or not to make other stakeholders aware of this concept.

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Question # 32

For those projects launching a new brand or a new offering that will impact a brand, the second step in the Mid Zone is to develop what?

A.

A Brand Playbook

B.

A Brand Persona

C.

A Brand Name

D.

A Brand Image

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Question # 33

The fifth step for projects in the Front End is for teams to work toward defining an optimal solution to the problem at hand, using different Innovation Methods. Their job is to consider and test many different solution concepts, and ultimately select the concept with the highest probability of being the optimal and ideal solution for the situation.

Select one correct answer from the list:

A.

The concept with the highest likelihood of being popular among customers

B.

The concept with the greatest financial return to the business

C.

The concept with the highest probability of being the optimal and ideal solution for the situation

D.

The concept with the least amount of risk associated with it

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Question # 34

________ are ongoing communities of professional peers organized around specific subjects, formed so that these individuals can share their expertise and help one another out as desired. This in turn stokes occasional inputs into the Innovation Funnel, while also helping to further the organization’s capabilities.

A.

Villages of Experts

B.

Centers of Excellence

C.

Communities of Practice

D.

Kingdoms of Craft

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Question # 35

Hard Research is usually conducted by whom?

A.

Psychiatrists and Psychologists

B.

Mathematicians and Designers

C.

Statisticians and Planners

D.

Scientists and Engineers

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Question # 36

A well-developed Opportunity Analysis will uncover for a business both unmet and unarticulated opportunities.

Select one correct answer from the list:

A.

Tangible and intangible opportunities

B.

Good opportunities and bad opportunities

C.

Currently untapped opportunities and future potential opportunities

D.

Unmet and unarticulated opportunities

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Question # 37

In the fourth step in the GInI Breakthrough Innovation Method—Synthesis and Capture—teams conceptually define and document the details around any number of new solution concepts, including any feature mixes they require.

Select one correct answer from the list:

A.

New value propositions, including any market niches they are aimed at

B.

New value models, including any technologies they rely on

C.

New business models, including any regulatory approvals they require

D.

New solution concepts, including any feature mixes they require

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Question # 38

Having a proposed new innovation fail is acceptable so long as the Innovation Team is able—through various " stress-test " business experiments—to force it to fail early on, rather than at the Eleventh Hour, so that the team avoids unnecessarily wasting resources.

Select one correct answer from the list:

A.

convince the business to move forward with it anyway

B.

justify why they pursued the concept in the first place

C.

force it to fail early on, rather than at the Eleventh Hour

D.

eventually get it to work

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Question # 39

If an Innovation Team has been given an open charter, then one of the very first major tasks the Project Leader is to lead the team in is what?

A.

Needfinding research — to find a good problem opportunity for the team to work on.

B.

Scientific research — to develop a new method or technology the business can use.

C.

A search for inefficiencies in the business to address.

D.

Technology research — to find an exciting new technology to use.

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Question # 40

After having a number of teams conduct further validation and scoping on their respective projects in the Front End, a business is then able to ask of each one " Is it a problem worth solving? "

Select one correct answer from the list:

A.

Once-in-a-lifetime opportunity

B.

Customer they care about

C.

Problem worth solving

D.

Problem behind a problem

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Question # 41

The aim of ________________ is to collect feedback from a large number of respondents in order to reveal specific patterns in their responses that yield new insights for researchers.

Select one correct answer from the list

A.

quantitative market research

B.

design research

C.

qualitative market research

D.

user research

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Question # 42

Context in the GInI Breakthrough Innovation Method (the first step) gives a team a clear center point to focus on and boundaries in which to channel their efforts toward a particular outcome.

Select one correct answer from the list:

A.

A clear center point to focus on and boundaries in which to channel their efforts

B.

A clear sense of purpose to drive toward, and no boundaries to worry about—so that they achieve maximum creativity

C.

A head start in coming up with breakthrough solutions

D.

An inner goal to concentrate on and an outer bounds to stay clear of

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Question # 43

The fourth major step of the Design Thinking process is called what?

A.

Value Creation

B.

Value Definition

C.

Problem Exploration

D.

Problem Clarity

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Question # 44

Challenging, as part of the Assimilation Process, means issuing a specific ________ so as to drive highly focused ideation of new opportunities for the business.

A.

Innovation Statement

B.

Innovation Challenge

C.

Innovation Plan

D.

Innovation Vision

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Question # 45

Technology Innovation is any new innovation that delivers greater value and/or a better customer experience as a direct consequence of using a new technology.

Select one correct answer from the list:

A.

Adding new features to the offering

B.

Hyping a new technology

C.

Initiating research and development into a new technology

D.

Using a new technology

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Question # 46

Evaluation and Selection often happens at two or more levels. The first level is generally run by ________ in the program.

A.

interns

B.

Innovation Managers

C.

quantitative analysts

D.

executives

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Question # 47

Stage 2 of the GIMI InMS is focused on what?

A.

Evaluating new ideas for their merit.

B.

Capturing and accumulating new ideas.

C.

Helping the organization feel innovative.

D.

Selecting new ideas to convert into projects.

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Question # 48

Subject Matter Expert Platforms are a lighter approach to Open Innovation where engagements are curated with SMEs, thus allowing a business to gain access to a wide variety of insights and learn critical information about a particular industry, market, technology, or business process.

Select one correct answer from the list:

A.

Subject Matter Expert Platforms

B.

Crowdsourcing Platforms

C.

Open Innovation Brokerage Platforms

D.

Cross-Industry Lateral Innovation Panels

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Question # 49

For projects developing products in the Back End, the Operations team will plan out all of the necessary details for manufacture, assembly, supply-chain, and quality assurance.

Select one correct answer from the list:

A.

Component manufacture, sub-assembly manufacture, and final assembly production

B.

Manufacture, assembly, supply-chain, and quality assurance

C.

Manufacture, distribution, sales, and marketing

D.

Production, distribution, quality, and sales

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Question # 50

If token rewards are handed out rather than commensurate rewards, it will actually do more harm than good, because it will do what?

A.

Embitter the organization toward the program.

B.

Cause too many new ideas to be submitted.

C.

Cause people to stop thinking.

D.

Leave projects unfinished.

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Question # 51

As an Innovation Project Leader, the Innovation Manager would generally function as both a steadfast and reliable Leader, a situation that demands a very specific set of skills.

Select one correct answer from the list:

A.

Lone Wolf / Pack

B.

Steadfast / reliable

C.

Team / Project

D.

Internal / External

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Question # 52

Since each Mechanism of Engagement will resonate with a different audience in the business, a portfolio approach to their use allows a program to maximize its overall engagement, while also benefiting from what?

Select one correct answer from the list:

A.

A variety of languages

B.

A diversity of personalities, styles, perspectives, and capabilities

C.

A breadth of different demographics

D.

A range of intellectual capacities

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Question # 53

Good Innovation Teams know how to uncover _________ and turn them into ________.

Select one correct answer from the list:

A.

Competitors’ weaknesses / advantage

B.

Industry trends / knowledge

C.

Market gaps / opportunities

D.

Exciting technology / new products

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Question # 54

Innovation Managers serve as the business’ point of accountability in driving their Innovation program.

Select one correct answer from the list:

A.

Point of accountability

B.

Only real hope

C.

Second-tier fallback

D.

First line of leadership

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Question # 55

In Stage 4 of the GInI InMS, it is the _____’s job to ensure the project receives the level of attention and resources it needs (of various types) in order to get started successfully and keep moving forward.

A.

Chief Innovation Officer

B.

Project Champion

C.

Project Manager

D.

Project Coordinator

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Question # 56

To be productive, an Innovation Management System must have an effective Assimilation Process. That process will involve three activities, namely ____.

A.

challenging, accumulating, and aggregating

B.

provoking, picking, and clustering

C.

mocking, choosing, and lumping

D.

asking, gathering, and sorting

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Question # 57

All good innovations start their life as a hypothesis and therefore teams—if they are to explore a particular situation in their search for a new innovation opportunity—can thus engage in hypothesis forming.

Select one correct answer from the list:

A.

hypothesis

B.

need

C.

idea

D.

question

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Question # 58

Evaluation and Selection in Stage 3 of the GInI InMS is _____ and may be run as a series of refining steps for initial and then final selection.

A.

a once-and-done process conducted once each year, just after Strategic Planning.

B.

a basic process conducted periodically as dictated by the CEO or CInO.

C.

an ongoing process conducted in waves, or cohorts

D.

a cyclical process that usually involves lots of debates and dissenting opinions

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Question # 59

Market Scouting is used to search out and find new markets where a business can do what?

Select one correct answer from the list

A.

Apply its existing technology and offerings.

B.

Sway people to buy its brand.

C.

go in and dominate the market.

D.

spread itself out so as to play things safe.

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Question # 60

Rewards generally involve either _____ or _____.

A.

new cars / vacation homes

B.

cash prizes / high-value material prizes

C.

promotions / salary raises

D.

letters of appreciation / certificates of accomplishment

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Question # 61

As an Innovation Professional, the present and emerging market needs you identify represent what for you personally?

Select one correct answer from the list:

A.

Major risks you should help the organization suppress

B.

Opportunities to appear innovative to the rest of your organization

C.

Threats to your job that you must steer clear of

D.

Opportunities to define and develop new innovations

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Question # 62

The fourth major step of the Design Thinking process is made of which three action steps?

A.

Empathize / Ideate / Test

B.

Ideate / Experiment / Design

C.

Ideate / Prototype / Test

D.

Brainstorm / Prototype / Define

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Question # 63

A Core Innovation Team is a special dedicated team whose sole job is to carry out _____ in the business, doing so one at a time to ensure focus.

A.

process-improvement initiatives

B.

innovation projects

C.

design and branding studies

D.

research studies

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Question # 64

Really good innovation demands really good insights because it moves a business closer to its market and allows it to ____ those markets, by better understanding those markets’ different needs.

A.

totally dominate

B.

convincingly sway

C.

reconnect in more powerful and impactful ways to

D.

extract the most value from

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Question # 65

Developing a concept further following its selection by an Evaluation Group often involves the creation of a preliminary business plan/business case for the concept.

Select one correct answer from the list:

A.

New hypotheses behind its problem

B.

A detailed design of the concept

C.

A preliminary business plan/business case for the concept

D.

A fully-detailed financial forecast for the concept, showing its return on investment with 95% confidence limits

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Question # 66

In Stage 5 of the GInI InMS, the purpose of a Pilot is to provide a final grand opportunity for commercial validation of the concept, allowing the business to develop greater confidence that its hypothesis and solution were both valid, and thus the offering will be capable of scaling to its full expected potential.

Select one correct answer from the list:

A.

Its problem statement and solution statement were both valid, and thus the offering will be better than its competitors’ offerings

B.

Its postulates and concepts were both valid, and thus the offering will realize substantial media buzz

C.

Its theories and ideas were both valid, and thus the offering will be liked by its customers

D.

Its hypothesis and solution were both valid, and thus the offering will be capable of scaling to its full expected potential

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Question # 67

Innovation Managers serve as the business ' ____ in driving their innovation program.

A.

only real hope

B.

first line of leadership

C.

point of accountability

D.

second-tier fallback

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Question # 68

Stage 1 of the GInI Innovation Management System is called The Innovation Funnel.

Select one correct answer from the list:

A.

The Innovation Pipeline

B.

The Innovation Funnel

C.

The Innovation Framework

D.

The Innovation Dragnet

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Question # 69

Program Leaders must take explicit steps using _____ to drive ongoing sustained engagement in the business ' innovation program.

A.

reinforcement mechanisms

B.

structural mechanisms

C.

enabling devices

D.

support structures

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Question # 70

The fourth step for projects in the Mid Zone is for teams to develop a sound business case for the opportunity. This is important because it will be used for the business’ highly-critical decision on whether or not to make the major investment required to continue moving the project forward toward development and commercialization.

Select one correct answer from the list:

A.

Market this new innovation at such a level that no one can ignore it

B.

Build a new facility to produce this new innovation

C.

Continue moving the project forward toward development and commercialization

D.

Pivot the entire business around this new innovation

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Question # 71

It has been demonstrated in numerous studies that the collective wisdom of a large group can often produce noticeably better insights and ideas than the more limited perspective of a narrow group, especially when considering that those on the outside assume the _____ perspective of a situation, while those on the inside assume the _____ perspective of the situation — these two perspectives producing very different outcomes.

A.

public’s / managers’

B.

executives’ / workers’

C.

customers’ / CEOs’

D.

market’s / business’

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Question # 72

In building a Core Innovation Team, Innovation Managers must know exactly what to look for, in terms of ________, if they are to have a great team.

A.

past experiences and hard skills

B.

how much they like one another

C.

skills, attitudes, dispositions, and personalities

D.

intelligence, cunning, and wit

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Question # 73

For projects developing products in the Back End, once final funds are released and capital equipment has been procured, the Operations Team will begin preparations to ready the product for pilot and eventual launch.

Select one correct answer from the list:

A.

Start helping the marketing team produce effective marketing collateral for the product

B.

Begin their production planning work

C.

Start production

D.

Begin preparations to ready the product for pilot and eventual launch

Full Access