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 410-101 Dumps with Practice Exam Questions Answers

Questions: 150 questions

Last Update: Sep 28, 2022

Facebook Certification Exam 410-101 has been designed to measure your skills in handling the technical tasks mentioned in the certification syllabus

410-101 Exam Last Week Results!

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94%

Average Score In Real
Exam At Testing Centre

92%

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410-101 Questions and Answers

Question # 1

What are all the different campaign objectives that you can use a target bid for?

(Select all that apply)

Choose ALL answers that apply.

A.

Traffic

B.

Lead Generation

C.

Messages

D.

Store Visits

E.

App Installs

F.

Page Likes

Question # 2

You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.

How is a landing page view different from a custom conversion?

(Select all that apply)

Choose ALL answers that apply.

A.

Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

B.

Uses the ContentView event, so it's available as part of the Facebook pixel base code

C.

Uses the PageView event, so it's available as part of the Facebook pixel base code

D.

Can occur multiple times per link click / view

E.

Has a fixed long 45 days attribution window

Question # 3

You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.

What kind of ads should you run?

Choose only ONE best answer.

A.

You should run conversion ads targeted at women only.

B.

You should run traffic ads targeted at the entire customer database.

C.

You should run interaction posts to bring awareness to the new customer base.

D.

You should run traffic ads to the customer base but focused on female users.

Question # 4

What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?

Select all that apply.

Choose ALL answers that apply.

A.

You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

B.

You should see who from that customer base is also connected to your client's fan page.

C.

You should go into location and see where current customers are really from.

D.

You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

Question # 5

What strategies should you follow to accomplish your customer's goals?

Choose only ONE best answer.

A.

Use website conversion tracking to see how many people purchases at the store.

B.

Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.

C.

Use offline events to understand purchases at the retail stores and orders made from the phone.

D.

Use offline events from the website, and cross-reference data to measure Facebook's impact.