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Salesforce-Media-Cloud Questions and Answers

Question # 6

A company has purchased the Media Cloud solution. The IT Manager in charge of the deployment wants to understand which tools in Media Cloud can be used to map the legacy system data model to the Media Cloud data model?

Which two tools should the Consultant mention to the IT Manager in this case?

Choose 2 answers

A.

IDX Workbench

B.

IDX Build Tool

C.

Schema Builder

D.

Setup / Object Manager

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Question # 7

Which three types of permission sets are required for a persona to be present in an environment?

Choose 3 answers

A.

OmniStudioUser

B.

Rule Engine Runtime

C.

OmniStudioAdmin

D.

Media Cloud Base User

E.

DocGenInd CME Designer User

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Question # 8

Cloud Kicks has been using Media Cloud for the last three months and now wants to send order data over to the Google Ad Management platform.

What does a Consultant need to create in Salesforce to specify the callout URL?

A.

Named Credential

B.

Connected App

C.

Custom Metadata

D.

Auth. Provider

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Question # 9

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.

What should a Consultant configure or implement to solve for this use case?

A.

Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.

B.

Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.

C.

Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.

D.

Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.

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Question # 10

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).

Which two actions should a Consultant perform before testing the GAM integration?

Choose 2 answers

A.

Create a new Named Credential to store the GAM endpoint.

B.

Add the GAM endpoint in the OmniStudio Integration Procedure.

C.

Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.

D.

Add the GAM URL as a new CSP Trusted Site.

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Question # 11

A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).

Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A.

Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.

B.

Configure a product using Product Designer and associate the product to an Ad Space Specification.

C.

Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

D.

Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.

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Question # 12

What are two roles of Marketing Cloud Intelligence in Media Cloud?

Choose 2 answers

A.

Campaign reporting using Media Cloud and Ad Server data

B.

Acts as a customer data platform

C.

Campaign performance using Media Cloud and Ad Server data

D.

Acts as a data lake for customer data insights

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Question # 13

A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.

Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?

Choose 2 answers

A.

Which ad servers does the system need to connect to for campaign booking?

B.

Which type of marketing automation system is in use?

C.

What are the dimensions for all digital ad formats for the publisher?

D.

Which types of ad products are included in media plans?

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Question # 14

Which two objects should a Consultant ensure the user has write access to, for the Seller to create media plans for Digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript?

Choose 2 answers

A.

Ad Quote Line

B.

Quotes

C.

Order

D.

Media Content Title

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Question # 15

Which Industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?

A.

createCart

B.

postCartsItems

C.

putCartsItems

D.

priceCart

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Question # 16

A publishing company has been using media cloud decides that thhey want to use marketing cloud intelligence for analytics. However, there is an outh 2.0 authentication issue when attempting to set up data stream setup in marketing cloud intelligence. Where should a consultant go within Salesforce to ensure that the settings in marketing cloud intelligence are set up correctly?

A.

custom metadata

B.

named credential

C.

connected app

D.

aut.Provider

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Question # 17

A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.

On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

A.

Opportunity

B.

Order

C.

Quote

D.

Media Plan Placement

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Question # 18

Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?

Choose 2 answers

A.

Use the Out of the Box Ad Server Integration.

B.

Create a custom integration procedure to integrate with the ad server.

C.

Create a custom solution using Apex code.

D.

Use the Out of the Box Marketing Cloud Intelligence connector.

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