A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.
What is a recommended way to create this type of list?
What must be created using the classic email builder in order to send an autoresponder?
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
What type of Information do rule step types look for in engagement studio programs?
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers
If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
What aspect of a Prospect record represents their overall level of interest?
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?
What is true about building landing pages in Salesforce using the enhanced landing page experience?
Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers
Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)
A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?
An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
What list email or email template report deliverability metric could indicate an unverified sending domain?
What is the limit of social posting connectors you can create in your Marketing Cloud Account Engagement account?
LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?
An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer
A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
Which list email report metric represents the total number of emails minus hard and soft bounces?
What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?
What Information does the tooltip above each step on the engagement studio program report provide?
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?
How can you send an automated email to a prospect after they fill out a form?
A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and
engagement metrics. They want to surface these insights on their account records.
What feature can help them see this?
What is the best practice when users leave the company and have assigned prospects?
What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?
What HML merge field should be included in an email to allow prospects to manage their email preferences?
Where on a prospect record would you look to see if a prospect had registered for a webinar?
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
• https://www.tenoxsoft.eom/products/A
• haps://www.tenoxsoft.con-i/products/B
• https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a “Product of Interest” field value of either A or B
What automation tool could be used to assign the prospects?
A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers