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Marketing-Cloud-Account-Engagement-Specialist Questions and Answers

Question # 6

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

A.

True

B.

False

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Question # 7

How can you delete a prospect?

A.

Through a completion action.

B.

Through an automation rule.

C.

You can't delete prospects.

D.

Through the prospect table actions.

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Question # 8

What does the Data.com connector allow you to do?

A.

Sync all your prospects to Salesforce

B.

Connect with your meeting software

C.

Quickly jump into the Data.com results for a prospect or their company

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Question # 9

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.

What is a recommended way to create this type of list?

A.

Use a completion action on the form to automatically add anyone who completes it to the list.

B.

Use a dynamic list that matches prospects as they complete the form.

C.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

D.

Use table actions to add prospects who have completed the form to the list.

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Question # 10

What must be created using the classic email builder in order to send an autoresponder?

A.

Test email

B.

One-to-one email

C.

Email template

D.

List email

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Question # 11

What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A.

Link clicks

B.

Page visits

C.

Email opens

D.

Form completions

E.

Unsubscribe

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Question # 12

What type of Information do rule step types look for in engagement studio programs?

A.

Prospect Interest

B.

Prospect behavior

C.

Prospect activity

D.

Prospect criteria

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Question # 13

When do prospects sync to your CRM?

A.

When the prospect fills out a form on a landing page

B.

When a prospect has been assigned to a user or queue.

C.

When the prospect has a lead score greater than 50

D.

When the prospect visits a landing page

E.

When a prospect is created manually in the Marketing Cloud Account Engagement database.

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Question # 14

What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

A.

The Opportunity must have the "Marketing Cloud Account Engagement" record type.

B.

The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

C.

The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement

D.

The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

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Question # 15

LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.

Which two form field options should be enabled? Choose 2 answers

A.

Do not prefill

B.

Always display even if previously completed

C.

Maintain the initial value upon subsequent form submissions

D.

Display other fields in this form based on the value of this field

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Question # 16

If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

A.

2

B.

10

C.

5

D.

0

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Question # 17

False

19. Which of these are default user roles?

A.

Administrator

B.

Admin Vacation

C.

Marketing

D.

Sales Manager

E.

Sales Manager's Assistant

F.

Sales User

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Question # 18

Form or Form Handler? I want to integrate with a third-party system.

A.

Form

B.

Form Handler

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Question # 19

By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

A.

Contact Accounts

B.

Lead Accounts

C.

Persons Accounts

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Question # 20

Arrange the steps to Access a Prospect Record:

A.

Select Prospect

B.

Mouseover Prospects

C.

Click Prospect List

D.

A B C

E.

A C B

F.

B C A

G.

C A B

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Question # 21

Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?

A.

Landing page with a form

B.

Landing page with a form handler

C.

Email template with a form embedded into the HTML

D.

Landing page without a form

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Question # 22

What aspect of a Prospect record represents their overall level of interest?

A.

Grade

B.

Score

C.

Profile

D.

Account

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Question # 23

How long does it take a drip program to start after unpausing it?

A.

Immediately

B.

Within 5 minutes

C.

Within one hour

D.

Within one business day

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Question # 24

Which adheres most closely to email sending best practices?

A.

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

B.

Establish a consistent, predictable cadence for your email communications.

C.

Send plain text only emails in order to increase engagement rates.

D.

Make sure that all emails have a high image-to-text ratio.

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Question # 25

What is an ideal Click-Through Rate (CTR)?

A.

1%

B.

more than 5%

C.

more than 2%

D.

less than 1%

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Question # 26

What form handler setting allows prospects to receive multiple autoresponders from form hour period?

A.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B.

Disable Visitor Activity Throttling and send autoresponder emails after every submission

C.

Attribute all prospect activities to prospect record after every submission

D.

Execute form handler in real time after every submission

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Question # 27

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A.

Landing page error

B.

Unsubscribed from email

C.

Assigned to a user

D.

Webinar attended

E.

Form submission

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Question # 28

On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)

A.

Marketing Cloud Account Engagement domains

B.

Tracker domains

C.

Mobile domains

D.

Social media domains

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Question # 29

An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.

If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

A.

The prospect will start the program over at the beginning after waiting one day.

B.

The prospect will not restart the program; prospects can only process through once.

C.

The prospect will start the program over at the beginning immediately.

D.

The prospect will not restart the program; they have reached the maximum number of repeats.

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Question # 30

What is true about building landing pages in Salesforce using the enhanced landing page experience?

A.

When you create or edit an enhanced landing page, it is automatically published.

B.

The only way to add a Pardot form to page is by adding the iframe code in an HTML component.

C.

The page can be associated to either a connected or unconnected campaign.

D.

Custom code and script can be added to the header or footer code.

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Question # 31

Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?

Choose 3 answers

A.

Ability to send the email immediately

B.

Sender options

C.

Ability to schedule the email

D.

Custom reply-to address

E.

Recipient and suppression lists

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Question # 32

Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)

A.

Video Pages

B.

Linked Instagram Pages

C.

Company Pages

D.

Personal Pages

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Question # 33

A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.

What can the marketer share with their stakeholders about the performance of the A/B test?

A.

The winning variation did not have any clicks.

B.

The A/B test v/as a tie between the two variations.

C.

The winning variation did not have any opens.

D.

The A/B test winning variation has not been determined.

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Question # 34

Form or Form Handler? I need data de-duplication in the CRM.

A.

Form

B.

Form Handler

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Question # 35

An administrator includes a link to a file on a web page that the company does NOT own on the company website.

What is the best way to be able to track the number of visitors who access this file?

A.

Marketing Cloud Account Engagement form

B.

Marketing Cloud Account Engagement tacking code

C.

Page actions

D.

Custom redirects

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Question # 36

Why should you set a form to Always Display?

A.

To always show the form when someone returns to the page.

B.

To get a higher form conversion rate

C.

To prevent spammers from filling out the form

D.

To ensure the prospect gets scored and graded.

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Question # 37

When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.

What could explain this discrepancy?

A.

Prospects clicked the unsubscribe link.

B.

Prospects clicked the call-to-action link multiple times.

C.

Prospects were removed from the recipient list after clicking the call-to-action link.

D.

Prospects were deleted after clicking the call-to-action link.

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Question # 38

What list email or email template report deliverability metric could indicate an unverified sending domain?

A.

Forward count

B.

Hard bounces

C.

Skimmed percentage

D.

Total queued

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Question # 39

What information is required when creating a prospect manually?

A.

Campaign, Company, Email, Score

B.

Account, Email, Profile, Score

C.

Campaign, Email, Full Name, Profile

D.

Campaign, Email, Profile, Score

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Question # 40

Which two capabilities are true for completion actions? Choose 2 answers

A.

Completion actions are applied retroactively.

B.

Completion actions apply to both visitors and prospects

C.

Completion actions cannot be applied directly on a landing page.

D.

Completion actions do not execute on image file downloads

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Question # 41

What is the limit of social posting connectors you can create in your Marketing Cloud Account Engagement account?

A.

Five accounts per platform

B.

One account per user role, per platform

C.

There is no limit of accounts per platform

D.

One account per platform

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Question # 42

LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?

A.

Use a stock layout provided in Marketing Cloud Account Engagement

B.

Use above form and below form content to create the layout

C.

Embed the campaign tracking code on their website

D.

Import layout using a URL from their website

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Question # 43

A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.

What automation tool should be used to accomplish this?

A.

Engagement studio

B.

Completion action

C.

Custom redirect

D.

Segmentation rule

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Question # 44

What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?

A.

The Marketing Cloud Account Engagement sync checkbox is checked

B.

The first and last name fields are not empty

C.

The Marketing Cloud Account Engagement URL field is not empty

D.

The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"

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Question # 45

An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.

What could be happening?

A.

Field value is not mapped.

B.

This is not possible with dynamic lists.

C.

Match Type is set to "Match Any."

D.

Match type is set to "Match All."

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Question # 46

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

A.

Submitting a form on a landing page.

B.

Matching an automation rule.

C.

Viewing more than one web page.

D.

Clicking on a tracked link in an email.

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Question # 47

LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?

" for their product interest field.

Which field component should they modify?

A.

The prospect field

B.

The field data format

C.

The prospect field label

D.

The field type

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Question # 48

New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.

What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

A.

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

B.

The prospects remain on the list, but are NOT added to the program until the next day.

C.

The prospects are added to the program, but wait for a user to manually select them to process.

D.

The prospects are added to the program and automatically start processing through the program.

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Question # 49

By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

A.

Leads

B.

Contacts

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Question # 50

A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.

If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

A.

Day 4

B.

Day 3

C.

Day 0

D.

Day 5

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Question # 51

When are visitors converted to prospects?

A.

When they run through completion actions

B.

When an automation rule runs

C.

When a prospect fills out a form or form handler

D.

When the prospect visits a Marketing Cloud Account Engagement landing page

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Question # 52

The "related" tab of the prospect record displays prospects that have what in common?

Choose one answer

A.

Email Domain

B.

Company

C.

Assigned user

D.

Score

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Question # 53

A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.

Which prospects will process through the new step once the program is started again?

A.

All prospects on the recipient list

B.

All prospects in the program

C.

All prospects new to the program

D.

All prospects on the suppression list

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Question # 54

Which two considerations must be made when creating a repeating automation rule?

Choose 2 answers

A.

Setting how many prospects are allowed to match the repeating automation rule

B.

Setting a date for when prospects can no longer match the repeating automation rule

C.

Setting how many days must pass before a prospect can match the repeating automation rule

D.

Setting the number of times a prospect can match the repeating automation rule

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Question # 55

Which list email report metric represents the total number of emails minus hard and soft bounces?

A.

Total Opt Outs

B.

Total Sent

C.

Total Queued

D.

Total Delivered

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Question # 56

Arrange these events in sequence:

A.

The visitor is now a prospect.

B.

A visitor submits a conversion form

C.

A cookie is applied

D.

The prospect's activity history is available to view in Marketing Cloud Account Engagement

E.

Visitors access your company website

F.

E C B A D

G.

E B A D C

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Question # 57

What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?

A.

If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

B.

Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.

C.

You cannot sync with a sandbox at all

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Question # 58

What Information does the tooltip above each step on the engagement studio program report provide?

A.

High-level metrics only for prospects waiting to complete each step

B.

High-level metrics only for prospects who have completed the step

C.

High-level metrics only for prospects who left the program at each step

D.

High-level metrics only for prospects who have skipped each step

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Question # 59

Identify three webinar connectors for Marketing Cloud Account Engagement

A.

ReadyTalk, GoTo Webinar, WebEx

B.

WebEx, JoinMe, GoTo Webinar

C.

Zoho, WebEx, ReadyTalk

D.

Adobe Connect, Lync, BlueJeans

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Question # 60

What information can you access on the Prospect List?

A.

Prospect's Name

B.

Prospect's Email Address

C.

Prospect's Title

D.

Prospect's Company

E.

Prospect's Grade

F.

Prospect's Score

G.

Date of when prospect converted from a visitor

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Question # 61

Which three variable tags can be used on layout templates for landing pages?

(Choose three answers.)

A.

%%description%%

B.

%%name%%

C.

%%tittle%%

D.

%%form%%

E.

%%content%%

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Question # 62

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A.

Completion actions based on email link clicks only execute once per prospect.

B.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

C.

Completion actions based on email opens will retroactively apply if added after the email send.

D.

Completion actions based on image file downloads only execute once per day.

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Question # 63

What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?

A.

UTM Parameters

B.

Tracking Pixels

C.

Cookies

D.

Google Analytics Tracking Code

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Question # 64

How can you send an automated email to a prospect after they fill out a form?

A.

Using an Automation Rule

B.

Using a Completion Action

C.

None of the above

D.

Using a Segmentation Rule

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Question # 65

A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and

engagement metrics. They want to surface these insights on their account records.

What feature can help them see this?

A.

Einstein Behavior Score

B.

Pardot grade

C.

Pardot score

D.

Einstein Key Accounts Identification

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Question # 66

You want to track prospects that click on a banner ad. What do you use?

A.

Customer redirect

B.

Page actions

C.

Lead scoring and grading

D.

Completion actions

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Question # 67

What is the best practice when users leave the company and have assigned prospects?

A.

Reassign all prospects in the CRM

B.

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

C.

Delete the user from Marketing Cloud Account Engagement

D.

All of the above

E.

A & B

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Question # 68

What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

A.

Rule

B.

End

C.

Trigger

D.

Action

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Question # 69

A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.

Why would this occur?

A.

An email template's metrics do not change after the template is used one time.

B.

Email Template A should have been deleted after creating the copy.

C.

The metrics would be attributed to Email Template B.

D.

The user should have made Email Template A the primary template.

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Question # 70

An administrator includes a link to a file on a web page that the company does not own on the company website.

How should they track the number of visitors who access this file?

A.

Page actions

B.

Marketing Cloud Account Engagement form

C.

Custom redirects

D.

Marketing Cloud Account Engagement tracking code

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Question # 71

A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Marketing Cloud Account Engagement asset to use?

A.

Marketing Cloud Account Engagement landing page without a form

B.

Marketing Cloud Account Engagement form

C.

Marketing Cloud Account Engagement form handler

D.

Third party form

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Question # 72

What HML merge field should be included in an email to allow prospects to manage their email preferences?

A.

{{Unsubscribe}} or {{EmailPreferenceCenter}}

B.

{{OptOut}} or [{EmailPreferenceCenter}}

C.

{{OptOut}} or {{ReportSpam}}

D.

{{Unsubscribe}} or {{Opt_Out}}

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Question # 73

Where on a prospect record would you look to see if a prospect had registered for a webinar?

A.

Contents

B.

Insights

C.

Prospect Activities

D.

Custom Fields

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Question # 74

When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

A.

The last campaign of the last contact associated with the opportunity

B.

The first campaign of the first contact associated with the opportunity

C.

The first campaign of the last contact associated with the opportunity

D.

The last campaign of the first contact associated to the opportunity.

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Question # 75

A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.

Which feature should they use?

A.

Progressive Profiling

B.

Always display even if previously completed

C.

reCaptcha

D.

Dependent Fields

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Question # 76

The baseline grade will show on the prospect profile at all times.

A.

True

B.

False

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Question # 77

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

A.

Advanced Dynamic Content

B.

Marketing Cloud Account Engagement Activities Visualforce page

C.

Engagement History

D.

B2B Marketing Analytics

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Question # 78

The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.

Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.

What number would display on the Report Card for the email send statistic?

A.

50

B.

100

C.

C

D.

-100

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Question # 79

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.

What action will occur in Marketing Cloud Account Engagement?

A.

A new visitor record will be created.

B.

A new Account will be created.

C.

No new record will be created.

D.

A new prospect record will be created.

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Question # 80

Which three triggers could be used to define a prospects path in an engagement studio program?

Choose 3 answers

A.

List membership

B.

Email open

C.

Custom redirect click

D.

File download

E.

Prospect grade

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Question # 81

A new automation rule is created.

What action is required for prospects to begin matching that automation rule?

A.

Resume the rule after saving

B.

Sava the rule without any additional action

C.

Schedule the rule to run before saving it

D.

Preview the rule before saving it

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Question # 82

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A.

Only pass on leads that are very active on your site no matter the company profile.

B.

Implement a blended lead scoring and grading system.

C.

Automatically assign all leads to sales reps in a round-robin system.

D.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

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Question # 83

Which action removes the [[crm_deleted]] flag from a prospect record?

A.

Undeleting the record in Salesforce

B.

Re-submitting a form by a prospect

C.

Unchecking "CRM Deleted- on the prospect record

D.

Removing the prospect from the Marketing Cloud Account Engagement recycle bin

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Question # 84

What are the daily system generated emails?

A.

Daily prospect activity emails (for all prospects)

B.

Daily prospect activity emails (for my prospects)

C.

Daily visitor activity emails

D.

Prospect assignment notification

E.

Daily prospect assignment emails

F.

Weekly search marketing email (sent on Mondays)

G.

Starred prospect activity alerts

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Question # 85

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

How should the list be created?

A.

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

B.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

C.

Use a completion action on the form to automatically add anyone who completes it to the list.

D.

Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

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Question # 86

On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

A.

Edit the scheduled email. select Wednesday for the new data, and save it

B.

Edit the engagement studio program, select Wednesday for the new data, and save

C.

Delete the engagement studio program and create a new program that is scheduled for Wednesday.

D.

Delete the scheduled email and create a new email that is scheduled for Wednesday.

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Question # 87

A user needs to change which email template is used in a running engagement program.

What is the first step the user must take In order to make this change?

A.

Copy the original Engagement Program

B.

Change the wait time for the template

C.

Delete the old sent email

D.

Pause the Program

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Question # 88

A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:

• https://www.tenoxsoft.eom/products/A

• haps://www.tenoxsoft.con-i/products/B

• https://www.lenoxsoft.eom/pfodocts/C

What is the recommended way for the user to accomplish this?

A.

Create one page action with comma-separated URLs.

B.

Set the page action URL as https://www.lenoxsoft.com/products/B

C.

Create three separate page actions, one for each URL.

D.

Set the page as a priority page in Marketing Cloud Account Engagement.

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Question # 89

A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:

* Score greater than 100

* Grade greater than a B

* Has completed a form on any landing page

* Has a “Product of Interest” field value of either A or B

What automation tool could be used to assign the prospects?

A.

An automation rule with rule groups

B.

Completion actions on each landing page

C.

A segmentation rule with the groups

D.

Completion actions on each Form

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Question # 90

A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.

Which report should they check to see the number of unique submissions for the form on the landing page?

A.

Form handler report

B.

Event report

C.

Form report

D.

Landing page report

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Question # 91

By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?

Choose 2 answers

A.

Lead records

B.

Contact records

C.

Opportunity records

D.

Account records

E.

Case records

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