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PEGACPDC25V1 Questions and Answers

Question # 6

A revision manager needs to deploy changes from the business operations environment to production. The NBA Specialist has completed all build tasks and validated the generated artifacts. The team lead has promoted the change request to the revision manager for deployment processing.

Which step should you take to push the changes to production?

A.

Return the change request to the NBA Specialist for integration testing

B.

Access Revision Management in Pega Customer Decision Hub portal, review the change request, and push to deployment

C.

Create a new change request to specifically address the deployment step

D.

Deploy the change request to production before closing It in 1:1 Operations Manager

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Question # 7

U+ Bank has recently implemented Pega Customer Decision Hub™. As a first step, the bank went live with the contact center to improve customer engagement. Now, U+ Bank wants to extend its customer engagement through the web channel. As a decisioning architect, you have created the new set of actions, the corresponding treatments, and defined a new trigger in the Next-Best-Action Designer for the new web channel.

What else do you configure for the new treatments to be present in the next-best-action recommendations?

A.

Create a channel strategy specifically for web.

B.

Change the generated decision strategy.

C.

Modify the Next-Best-Action Framework strategy to cater to the new web channel.

D.

No need to do anything. The strategy is auto-generated.

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Question # 8

A mortgage company defines a new suppression policy to limit promotional emails for home loan offers. The policy is complete, but it must be applied to all to home loan actions. The implementation team must associate this policy with the appropriate business structure.

Where should the team associate the contact policy to apply it to home loan promotions?

A.

The Engagement policy tab to apply the policy to home loan action group.

B.

The Contact policy configuration to update outcome tracking preferences only.

C.

The Constraints tab to edit customer contact limits for email channels.

D.

The Designer settings to modify global suppression rules for home loan action group.

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Question # 9

U+ Bank implemented a customer journey for Its customers. The journey consists of five stages. The bank observes that as customers progress through the journey, one customer entered the third stage of the Journey, and then received an offer that is not included in any journey.

Which statement explains the cause of this behavior?

A.

The customer always receives the most relevant action, even if an action is not a part of any journey.

B.

The bank implemented upweighting for the third stage.

C.

The customer was not eligible for the last stage of the journey and the system presented an offer outside the journey.

D.

The customer can be Involved in only one active journey at a given moment.

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Question # 10

U+ Bank, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal The Dank added engagement policy conditions to show the offers based on the bank's requirements.

In the Answer Area, select the correct engagement policy for each condition.

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Question # 11

You are a decisioning architect responsible for configuring offer prioritization for home loan offers based on the business requirements. Select each prioritization factor on the left and drag it to the correct condition on the right.

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Question # 12

U+ Bank, a retail bank, uses the business operations environment to perform its business changes. The bank carries out these changes in the Pega Customer Decision Hub portal by using revision management features or the 1:1 Operations Manager portal.

For each task, select the correct portal in which you perform the build tasks based on best practices.

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Question # 13

A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?

A.

Suppression rules

B.

Outbound channel limits

C.

Applicability rules

D.

Volume constraints

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Question # 14

U+ Bank decides to introduce a credit cards group by leveraging the Next-Best-Action capability of Pega Customer Decision Hub™. The bank wants to present the credit card offers through inbound and outbound channels based on the following criteria:

1. Customers must be above the age of 18 to qualify for credit card offers.

2. The site offers credit cards only if customers do not explicitly opt-out of any direct marketing for credit cards.

3. The Platinum Card, one of the credit card offers, is suitable for customers with debt-to-income ratio < 45.

As a decisioning architect, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.

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Question # 15

U+ Bank wants to offer a Gold credit card to customers who have an annual income of more than USD150000. What do you configure in the Next-Best-Action Designer to achieve this outcome7

A.

Engagement policy condition

B.

Audience

C.

Customer segment

D.

Prioritization formula

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Question # 16

MyCo, a telecom company, developed a new data plan group to suit the needs of its customers. The following table lists the three data plan actions and the criteria that customers must satisfy to qualify for the offer:

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Question # 17

U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.

As a decisioning architect, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub™.

Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?

A.

Very Poor

B.

Good

C.

Fair

D.

Poor

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Question # 18

U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.

As a decisioning architect, how do you recommend the bank implements this requirement?

A.

Create an external email treatment and use an external tool to design the email.

B.

Create an external email treatment and use Customer Decision Hub to design the email.

C.

Create an internal email treatment and import the email content HTML.

D.

Create an internal email treatment and use Customer Decision Hub to design the email.

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Question # 19

U+ Bank, a retail bank, is currently presenting a cashback offer on its website.

Currently, only the customers who satisfy the following engagement policy conditions receive the cashback offer:

While continuing cross-selling on the web, the bank now wants to present the cashback offer through a new channel, SMS. The bank also wants to update the suitability condition by lowering the threshold of the debt-to-income ratio from 48 to 45.

As a business user, what are the two tasks that you define to update the cashback offer? (Choose Two)

A.

Add a new treatment.

B.

Edit an existing treatment.

C.

Edit the engagement policy.

D.

Edit the action details.

E.

Remove existing treatment.

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Question # 20

You are a deaccessioning architect on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the left and drag it to the correct requirement on the right.

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Question # 21

Myco Bank, a retail bank, uses the Customer Engagement Blueprint to design personalized customer journeys. The bank wants to better understand its diverse customer base to create more targeted engagement strategies.

What key achievement does the Personas stage provide for Myco Bank when implementing with Customer Engagement Blueprint?

A.

Configuring the technical data structure required for personalized customer interactions.

B.

Establishing consistent communication standards and visual identity across all customer touchpoints.

C.

Creating representative customer segments that enable targeted and personalized engagement strategies.

D.

Defining the overall business objectives and strategic framework for customer engagement.

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Question # 22

As a decisioning architect, how can you optimize the strategies that are based on Insights that you gain from the AI Insight feature in the Customer Profile Viewer?

A.

By understanding how engagement policies are being used and why certain actions are filtered

B.

By integrating social media analytics into the Customer Profile Viewer

C.

By understanding how action performance is used and why new actions are required

D.

By generating automated marketing campaigns based on customer data

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Question # 23

U+ Bank, a retail bank, has recently implemented a project in which qualified customers see mortgage offers when they log in to the web self-service portal.

Currently, only the customers who satisfy the following engagement policy conditions receive the Fifteen-year fixed-rate mortgage offer:

The bank decides to make two changes:

1. Update the suitability condition for the Fifteen-year fixed-rate mortgage offer.

2. Introduce a new offer , Twenty-year fixed-rate mortgage.

The following table shows the new engagement policy conditions for both mortgage offers:

What is the best practice to fulfill this change management requirement in the Business Operations Environment?

A.

Create a single change request in the 1:1 Operations Manager portal.

B.

Create a single change request in the Pega Customer Decision Hub portal.

C.

Create two change requests in the 1:1 Operations Manager portal.

D.

Create two change requests: one in the Pega Customer Decision Hub portal and the other in the 1:1 Operations Manager portal.

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Question # 24

l)+ Bank uses Pega Customer Decision Hub™ to approve credit card limit changes requested by customers automatically. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank.

The bank wants to change the threshold value for the USD2000 credit limit from <175 to <200. How do you implement this change?

A.

Change the cutoff value in the Results tab of the scorecard decision component.

B.

Change in the strategy the condition from .pxSegment <=175 to .pxSegment <=200.

C.

Map the score value in the decision strategy to <=200.

D.

Change the cutoff value in the Results tab of the scorecard model.

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Question # 25

U+ Bank wants to use Pega Customer Decision Hub™ to display a credit card offer, the Standard Card, to every customer who logs in to the bank website. What three of the following artifacts are mandatory to implement this requirement7 (Choose Three)

A.

Customer engagement policies.

B.

An action and the associated web treatment.

C.

Real-time containers.

D.

Customer contact policies.

E.

A business structure.

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Question # 26

A financial services company has implemented always-on outbound campaigns for three credit card offers: Standard card. Rewards card, and Rewards Plus card. The marketing team observes that customers who are qualified for multiple actions receive different numbers of offers, depending on the configuration of the volume constraint mode. To optimize customer engagement, the system administrator must choose between constraint modes.

Which volume constraint mode ensures that customers receive all actions for which they qualify, provided the actions do not reach volume limits?

A.

Individually for each action

B.

As a group for the context (output all actions)

C.

Sequential action delivery mode

D.

Return any action that does not exceed constraint

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Question # 27

1yCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.

What do you configure to implement this requirement?

A.

Select the Refresh the audience checkbox.

B.

Trigger an external Extract-Transform-Load (ETL) process.

C.

Select a different audience sample with a similar profile.

D.

Run the starting population segment daily.

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Question # 28

U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.

In the Answer Area, select the correct artifact you use to implement each requirement.

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Question # 29

A volume constraint uses the Return any action that does not exceed

constraint mode. The following tables show the configuration of the volume constraints and the list of customers in the outbound segment:

The outbound run selects customers in the following order to apply the volume constraints: CUST-01, CUST-02, CUST-03, and CUST-05.

Based on the configuration of the volume constraints for each channel, which offer does CUST-05 receive?

A.

None

B.

Silver card and Diamond card

C.

Diamond card

D.

Silver card

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Question # 30

A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.

If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?

A.

Create two segments to identify the target audience for each of the two offer emails: day one, and day five. Set up two schedules per day for the two segments.

B.

Create an action with a flow that contains two Send Email shapes, one for each email. Set appropriate wait times between the shapes.

C.

Configure the primary schedule to run daily and let the artificial intelligence (AI) choose the best action based on engagement policies.

D.

Configure a primary schedule for the original offer email and setup an ad-hoc schedule to send the second email.

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Question # 31

MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.

As a decisioning architect, what do you configure to select the best offer from both groups based on customer behavior?

A.

Enable a business value in the prioritization formula.

B.

Create an adaptive model rule at the Issue-level.

C.

Ensure that the propensity is enabled in Arbitration tab.

D.

Create a prioritization decision strategy at the Group-level.

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Question # 32

U+ Bank wants to use Pega Customer Decision Hub™ to show the Reward Card offer on its website to the qualified customers. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning architect, you need to verify the configurations in the Channel tab of the Next-Best-Action Designer to enable the website to communicate with Pega Customer Decision Hub.

To achieve this requirement, which two tasks do you ensure are complete in the Channel tab of the Next-Best-Action Designer? (Choose Two)

A.

Define the starting population.

B.

Enable a web channel.

C.

Map the real-time container to a business structure level.

D.

Add contact policy rules.

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Question # 33

In the Impact Analyzer tool, what does It mean when the overall health Indicator of the next best action has a red highlight?

A.

The tool is not functioning properly.

B.

The experiment has insufficient data.

C.

The next best action needs further optimization.

D.

The next best action Is performing exceptionally well.

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