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 Marketing-Cloud-Email-Specialist Dumps with Practice Exam Questions Answers

Questions: 265 questions

Last Update: Oct 21, 2021

Salesforce Certification Exam Marketing-Cloud-Email-Specialist has been designed to measure your skills in handling the technical tasks mentioned in the certification syllabus

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Marketing-Cloud-Email-Specialist Questions and Answers

Question # 1

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A.

Use Query Activities

B.

Use Drag and Drop Segmentation to create data filters

C.

Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities

D.

Use Drag and Drop Segmentation to create data filters, and the use Filter activities

Question # 2

A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.

What tool will produce this audience?

A.

SQL Query Activity

B.

Audience Builder

C.

Filters

D.

Send Flow

Question # 3

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

A.

The ability to set criteria to segment contacts based on behavior using SQL

B.

The ability to extract data from an Audience data extension for analysis

C.

The ability to set goals and have the system listen to see if users met the goal

D.

The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

E.

The ability to update or create Salesforce CRM objects or records

Question # 4

A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

A.

Build email templates with HTML Paste

B.

Ensure the email renders well in mobile apps

C.

Include an unsubscribe button

D.

Segment the email's target audience

E.

Included personalization and dynamic content

Question # 5

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.

Which activity should be used to achieve the backup automatically?

A.

Import File

B.

Data Extract

C.

SQL Query

D.

Filter

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