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 Marketing-Cloud-Account-Engagement-Consultant Dumps with Practice Exam Questions Answers

Questions: 261 questions

Last Update: Apr 13, 2024

Marketing-Cloud-Account-Engagement-Consultant Question Includes: Single Choice Questions: 204, Multiple Choice Questions: 57,

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Marketing-Cloud-Account-Engagement-Consultant Questions and Answers

Question # 1

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A.

Send the least targeted content first, followed by more targeted content

B.

Send five emails exactly seven days apart, without any following steps

C.

Send emails using dynamic content based on prospect account fields

D.

Send highly targeted content first, followed by less targeted content

Question # 2

Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A.

Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form

B.

Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form

C.

Nothing will display

D.

Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.

Question # 3

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.

What import method should be recommended?

A.

Match records by CRM ID

B.

Match records by Account ID

C.

Match records by fuzzy match rules

D.

Q Match records by email address

Question # 4

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

A.

Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

B.

Refine scoring and grading models to only give the Sales team the most qualified leads.

C.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

D.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Question # 5

LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A.

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

B.

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List

C.

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

D.

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List

Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list