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Marketing-Cloud-Account-Engagement-Consultant Question Includes: Single Choice Questions: 188, Multiple Choice Questions: 57,
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
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The Salesforce Marketing-Cloud-Account-Engagement-Consultant exam is a certification designed for professionals who implement and consult on Account Engagement (formerly Pardot) solutions. It validates expertise in configuring, optimizing, and advising on marketing automation strategies using Salesforce’s Account Engagement platform.
The Marketing-Cloud-Account-Engagement-Consultant exam evaluates your knowledge across the following domains:
This certification is ideal for marketing automation consultants, Salesforce administrators with Pardot experience, digital marketers aiming to scale B2B campaigns, and professionals seeking to validate their skills in lead nurturing, campaign automation, and strategic marketing execution within the Salesforce ecosystem.
The Marketing-Cloud-Account-Engagement-Consultant exam consists of 60 multiple-choice questions. Candidates are given 105 minutes to complete it.
To pass the Marketing-Cloud-Account-Engagement-Consultant exam, you must score at least 70%. This ensures you have a solid grasp of both strategic and technical aspects of Account Engagement.
The Salesforce Marketing-Cloud-Account-Engagement-Consultant exam focuses on B2B marketing automation using Account Engagement (formerly Pardot). In contrast, the Marketing-Cloud-Consultant exam is geared toward professionals working with B2C or omnichannel marketing using the broader Salesforce Marketing Cloud platform.
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TESTED 22 Aug 2025
