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A business practitioner needs to perform an A/B test, sending test variant A to 10% and test variant B to 10%, after a period of 2 hours. The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population.
What is the most appropriate delivery indicator to use to ensure the winning delivery is selected?
The most appropriate delivery indicator to use to ensure the winning delivery is selected is C. indicators/@estimatedRecipientOpenRatio1.
The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population. The most appropriate delivery indicator to use to ensure the winning delivery is selected is the estimated recipient open ratio. This is because the open ratio is a measure of the number of recipients who opened theemail divided by the number of emails delivered. The higher the open ratio, the more effective the email campaign2.
What is a benefit of using the direct mail delivery step instead of a data extraction step?
The benefit of using the direct mail delivery step instead of a data extraction step is A. The delivery step allows for personalization.
The direct mail delivery step allows for personalization of the direct mail piece, which can increase the effectiveness of the campaign. The data extraction step does not allow for personalization.
A retail company would like to send a promotional offer to their loyalty customers which is redeemable by a phone call to their customer call center The segmented population for the send is 23,500 and the customer center is equipped to redeem 5,000 offers each day.
How would a business practitioner ensure that the offers are controlled in a sequential send?
Adobe Campaign allows you to send messages across different channels, such as email, SMS, push notifications, etc. You can also configure and schedule your deliveries according to your business needs and objectives2.
To ensure that the offers are controlled in a sequential send, you need to use an incremental query and apply the Capacity Typology rule3. An incremental query is a type of query that lets you select a subset of recipients based on a fixed number or a percentage. The Capacity Typology rule is a type of typology rule that lets you limit the number of messages sent per day for a specific channel.
A workflow was returning unexpected results. The Operator used the pause functionality to put the workflow into a paused state to examine these results. They never cleared the pause state.
What two impacts will this have on the overall Campaign instance? (Choose two.)
Adobe Campaign allows you to create and execute workflows that automate various processes and tasks for your campaigns. You can also pause, resume or cancel workflows using different methods1.
Pausing a workflow means that the workflow execution is temporarily suspended until it is resumed or restarted. This can be useful for examining or modifying the workflow without losing its current state2.
However, leaving a workflow in a paused state can have some negative impacts on the overall Campaign instance, such as:
A business team is sending out a promotional email and would like to automatically send a follow-up email two hours later to the recipients who did not open the initial email.
What are the workflow activities needed to do this?
To send a follow-up email two hours later to the recipients who did not open the initial email, the workflow activities needed are: