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Media-Cloud-Consultant Questions and Answers

Question # 6

When using advertising sales managment (ASM), what are the two reccomended ways to integrate with google ad manage (GAM) to retrieve information, such as inventory managment, or to publish a campaign to GAM?

A.

check availability integration procedure

B.

apex callable interfaces

C.

dataRaptors on Interface Tables

D.

Pre-Built orchestration plan

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Question # 7

A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.

Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?

A.

IDX Build Tool

B.

IDX Workbench

C.

Backup and Restore Automation

D.

Data Loader

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Question # 8

A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

A.

which types of ad products are included in media plans?

B.

which ad servers does the system need to connect to forcampaign booking?

C.

which type of marketing automation system is in use?

D.

what are the dimensions for all digital ad formats for the publisher?

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Question # 9

Which two objects in the media cloud data model hold specific ad sales information within the advertising sales management application?

A.

adcreative size type

B.

quote

C.

contract line item

D.

media plan placement

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Question # 10

Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?

A.

quotes

B.

media content title

C.

order

D.

ad quote line

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Question # 11

Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?

A.

use the out of the box ad server integration

B.

create a custom integration procedure to integrate with the ad server

C.

use the out of the box marketing cloud intelligence connector

D.

create a custom solution using apex code

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Question # 12

A digital publisher wants to visualize the connections between the different parties who are involved in ad buys, including advertisers, agencies, and teir parent companies. Which feature of salesforce industries does media cloud use for this purpose?

A.

custom FlexCard

B.

Relationship Graph

C.

Custom Lightning Web Component

D.

Customer Hierarchy

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Question # 13

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher’s business. What should a consultant configure or implement to solve for this use case?

A.

use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page

B.

clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.

C.

integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page

D.

configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard’

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Question # 14

A home store wants to advertise their products on a video streaming service hosted by a publishing company. How can a consultant ensure that this advertisement is visible to subscribers residing in the united states only?

A.

create the media plan under the account with shipping address as united states

B.

select the operating system targeting as united states

C.

select united states in the media campaign country

D.

select united states in geo targeting within configure placements

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Question # 15

During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?

A.

associate the creatives to a line item in GAM

B.

check availability of inventory in GAM

C.

create order in GAM

D.

check if creatives are loaded in GAM

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Question # 16

Users receive an “apex CPU limit exceeded” error when running the advertising sales management flow omniscript in a salesforce experience site. The omniscript includes an integration procedure that containsmultiple data raptors. In which two areas within omnistudio should a consultant check to troubleshoot this issue?

A.

OmniStudio logs

B.

Action Debugger

C.

DataRaptor configuration

D.

omniscript debugger

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Question # 17

A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?

A.

width

B.

height

C.

ad placement type

D.

position

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Question # 18

Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?

A.

to retrieve actual impressions delivered by date and advertiser

B.

to set the priority for ads to be served based on advertiser category and competitive exlusion rules

C.

to create digital ad campaigns with guaranteed impressions

D.

to provide third-party impression numbers for actual delivery

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Question # 19

What happens when a required placement is unavailable in the ad server during the check availability process with google Ad manager?]

A.

the check availability action returns the available quantity for manual adjustment

B.

the check availability action updates the quantity to the available quantity

C.

a yellow check mark appears if partial quantity is available and red if none is available

D.

a red check mark appears in the availability column

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Question # 20

A company has purchased the media cloud solution and the IT Manager in charge of the deployment wants to understand the structure of all salesforce objects included in the solution. What should a Consultant provide in order to meet this request?

A.

media cloud object reference

B.

media cloud data model

C.

media cloud schema model

D.

media cloud install packages

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Question # 21

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.

Which type of targeting is available with Media Cloud?

A.

Content Targeting

B.

Day/Time Targeting

C.

Geo Targeting

D.

User's OS Targeting

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Question # 22

A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?

A.

take a backup of any newer ASM components

B.

Take a backup of any customized or modified older ASM components

C.

customize or modify the newer ASM components

D.

activate custom lightning web components and FlexCards

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Question # 23

A company has purchased the media cloud solution. the it manager in charge of the deployement wants to understand which tools in media cloud can be used to maè legacy system data model to the media cloud data model? Which two tools should the consultant metion to the IT manager in this case?

A.

setup / object manager

B.

schema builder

C.

IDX build tool

D.

IDX workbench

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Question # 24

Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?

A.

Quote

B.

Media Plan

C.

Opportunity

D.

Proposal

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Question # 25

Cloud kicks is using the google ad manager platform and there is an issue occuring at some point in the transmission of data between the system when an insertion document is being created. What can a consultant do to gather information avout the data being passed between the system?

A.

start a trace flag under the debug logs, send the payload again, and search for errors

B.

create a list view for the process exception object to show records that match the criteria and consult the results

C.

review the payloads found on the orchestration plan item records

D.

create a report against the process exception object and resend the insertion Order. if the error continues to occur, consult the report created by the consultant

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Question # 26

During proposal line item creation, a consultant needs to able to select a value for a picklist type attribute. Which non-overridable behaviour must the consultant select during the assignment to the parent object type?

A.

is not Assetizable

B.

Run-time Configurable

C.

is Not Translable

D.

is Encrypted

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Question # 27

A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?

A.

Ensure that the consultant has the required permission sets and licenses

B.

complete the post install tasks for salesforce insustries communications, media, and energy

C.

raise a support ticket to enable the required permissions

D.

go to setup and click on validaate in the latest release

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Question # 28

In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?

A.

media content title: five(program), media channel: five (app), product: one

B.

media content title: one(program), media channel: one (app), product: five

C.

media content title: one(program), media channel: five (app), product: five

D.

media content title: five(program), media channel: five (app), product: five

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Question # 29

A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

A.

leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans

B.

set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail

C.

build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site

D.

set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.

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