Which data model subject area defines the revenue or quantity for an opportunity by
product family?
Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?
Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud
and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?
Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.
What should the consultant do to accomplish this?
An organization wants to enable users with the ability to identify and select text attributes
from a picklist of options.
Which Data Cloud feature should help with this use case?
Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who
have been in the segment within the last 2 years.
Which Data Cloud component allows for this?
A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object
stores the email address a Contact that they want to use for activation.
To which data entity is mapped?
How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?
Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?
When performing segmentation or activation, which time zone is used to publish and refresh data?
A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO)
that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment.
What is the cause of this issue?
A segment fails to refresh with the error "Segment references too many data lake objects
(DLOS)".
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers
A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is smaller
than the segment count.
What is a reason for this?
Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
Which information is provided in a .csv file when activating to Amazon S3?
Which consideration related to the way Data Cloud ingests CRM data is true?
A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers
A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of
their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the
Loyalty ID?
Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features ca e consultant use to validate the data on a unified profile?
Choose 3 answers
A consultant is working in a customer's Data Cloud org and is asked to delete the existing
identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers
Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)
but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?
A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally Identifiable
information (Pll).
How should the fields be mapped to support identity resolution?
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily
basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available
to use for any segment?
A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The client wants
to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?