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C_C4H630_34 Questions and Answers

Question # 6

On which level of a B2B data model should a role (for example, Sales Manager or CEO) of a B2B customer be stored?

A.

Segment

B.

Relationship

C.

Group

D.

Customer profile

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Question # 7

You need to implement a B2B scenario for regions, organizations, and roles. What is the SAP recommended best practice?

A.

Create region and organization as entities and roles as relationship.

B.

Implement region and organization as groups and roles as activity.

C.

Implement region and organization as groups and roles as relationship.

D.

Implement region and organization as activity and roles as group.

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Question # 8

Which of the following is an example of first-party customer data?

A.

Customer data from a purchase intention

B.

Customer data imported from another company

C.

Customer data collected from public sources

D.

Customer data collected directly from consumers

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Question # 9

What are the three core pillars of SAP Customer Data Platform? Note: There are 3correct answers to this question.

A.

Modulate

B.

Optimize

C.

Activate

D.

Respect

E.

Unify

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Question # 10

Which of the following roles for console users are available in SAP Customer Data Platform? Note:There are 3correct answers to this question.

A.

Customer Service Representative

B.

System Administrator

C.

Delegated Administrator

D.

DPO Specialist

E.

Marketeer

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Question # 11

For which of the following use cases is SAP Customer Data Platform most applicable? Note: There are 2correct answers to this question.

A.

To provide detailed financials of cash flow statements

B.

To understand the ways clients interact with brands

C.

To show how a marketing campaign performed quarter over quarter

D.

To discover how customers are using products and services

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Question # 12

What are some valid concerns that can be solved by a customer data platform (CDP) solution? Note: There are 2correct answers to this question.

A.

Missing enterprise consent and preference management system

B.

Too many data silos

C.

Inability to manage data volume

D.

Inability to perform single sign-on

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Question # 13

What options are available to pass the processing purpose for inbound data in SAP Customer Data Platform? Note: There are 2correct answers to this question.

A.

Profile

B.

Static

C.

Consent

D.

Dynamic

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Question # 14

What kinds of indicators can you create in SAP Customer Data Platform? Note: There are 3correct answers to this question.

A.

Segmented

B.

Calculated

C.

Predictive

D.

Profile

E.

Activity

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Question # 15

What is the recommended way to obtain the application key and secret for authorization of REST API calls to SAP Customer Data Platform?

A.

By accessing the Event Listener tab after configuring the event

B.

By configuring the connector in the Connector Studio

C.

By creating an application user in the Administration dashboard

D.

By creating a server application from the application library

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Question # 16

You need to ingest some customer data into SAP Customer Data Platform while observing data compliance regulations.

What needs to be configured inside SAP Customer Data Platform before you can do this?

A.

Customer opt-in to subscription

B.

Customer consent

C.

Activity indicators

D.

Processing purposes

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Question # 17

Which features of SAP Customer Data Platform can be used to perform verification and transformation of ingested data? Note: There are 3correct answers to this question.

A.

Validation

B.

Scripting

C.

Extensions

D.

Transformer

E.

Normalization

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Question # 18

What would you use activity indicators as building blocks for? Note: There are 3correct answers to this question.

A.

CX flows

B.

Audience building

C.

Extensions

D.

Activities

E.

CX journey milestone entries

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Question # 19

What actions can you perform on a segment? Note: There are 2correct answers to this question.

A.

Activate

B.

Schedule

C.

Clone

D.

Delete

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Question # 20

You are importing primary customer residential address data into SAP Customer Data Platform.How could you implement this feature using the console?

A.

Update the action's model schema

B.

Update the action's mapping schema

C.

Update the profile customer schema

D.

Update the processing purpose

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Question # 21

How would you ingest data from the database published with the JDBC interface?

A.

Create an iFlow in SAP Integration Suite and then use a custom connector to connect via the iFlow.

B.

Create a custom JDBC connector in the Connector Studio.

C.

Connect to the database using a built-in ODBC connector.

D.

Connect to the database using the built-in JDBC connector.

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Question # 22

For an incoming event, what value can SAP Customer Data Platform store for an active processing purpose status field?

A.

1

B.

Yes

C.

Allowed

D.

Granted

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Question # 23

Which of the following merge rules must be defined at attribute level? Note: There are 2correct answers to this question.

A.

Decide whether to concatenate the incoming value with the existing value of the same attribute

B.

Decide whether more than one value can be saved for an attribute

C.

Decide what to do if a data conflict occurs for an identifier attribute

D.

Decide whether to override existing data, based on the quality of the incoming and existing data

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Question # 24

A known customer buys a TV that is delivered late. SAP Customer Data Platform is configured to ingest the customer data for late deliveries so that the business can react and keep good customer satisfaction metrics.

Which type of customer profile is best to use in this scenario?

A.

Contextual Customer Profile

B.

Master Customer Profile

C.

Unified Customer Profile

D.

Single Customer Profile

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