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The MB-280 exam is part of the Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification. It validates skills in analyzing customer engagement data, improving customer experiences, and leveraging Dynamics 365 tools to drive business outcomes.
The MB-280 exam is ideal for professionals working as customer experience analysts, Dynamics 365 consultants, or business analysts. It suits individuals who want to specialize in customer engagement strategies and data-driven decision-making using Microsoft Dynamics 365.
There are no strict prerequisites, but candidates should have a solid understanding of customer engagement concepts, data analysis, and familiarity with Dynamics 365 applications. Prior experience in CRM systems and analytics is highly recommended.
The MB-280 exam measures skills in:
Analyzing customer feedback and engagement data
Designing customer experience strategies
Configuring Dynamics 365 Customer Insights
Monitoring KPIs and reporting outcomes
Collaborating with stakeholders to improve customer journeys
Candidates are given 120 minutes to complete the MB-280 exam. Time management is crucial to ensure all questions are answered thoroughly.
The passing score is 700 out of 1000. Microsoft uses scaled scoring, so performance across different sections contributes to the final score.
MB-280 focuses on customer experience analytics—analyzing data, KPIs, and customer journeys in Dynamics 365. Microsoft MB-240, on the other hand, is about field service operations—managing work orders, scheduling, and service delivery.
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Shon K.posted on 24-Jul-2026
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TESTED 31 Aug 2026