Where will you first click in the Google Analytics screen shown below in order to see the paths users took through your website?

Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following:

Exhibit:

You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below:

You are in the process of creating a Brochure Download goal within Google Analytics. Where would you click on the screen shown below in order to choose the correct goal type.

With mobile marketing, an explicit opt-in to messages should be requested or confirmed in the first instance from the end-user. What is this approach part of? Choose one of the following:

Exhibit:

Complete the sentence by selecting one from the following. A great mobile App is built around a specific _______. Choose one of the following:

You own a Smartphone. Click in the screen below to access mobile search features:

Click on the appropriate link within the Google AdWords screen shown below in order to broaden the range of targeted geographic locations for your campaign.

What is illustrated by the graph shown?

Choose one of the following:

The percentage of times a phrase appears on a webpage relative to the number of words on the page has a special term to describe it. What is the term? Choose one of the following:

Which one of the following describes the three main elements of data management in email marketing?

Click in the screen below to begin adding a social plug-in for your website that will display profile pictures of those who have liked your page:

Which one of the following is NOT a key stakeholder in social media? Choose one of the following:

Where will you first click in the Google AdWords screen shown in order to begin adjusting the time of day targeting for your campaign?

What is the term used to describe a concise and direct instruction to the end user about what to do next contained within an ad called? Choose one of the following:

Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following:

Exhibit:

Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as?

Digital marketing channels often __________ consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:

Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the options shown below:

What is displayed in the Google AdWords screen below? Choose one of the following:

Exhibit:

You wish to collect email marketing contact details at a range of customer touch points. Which one of the following would NOT be applicable?

Exhibit:

You wish your email marketing campaign to achieve a high open rate. As a business what is the best time of the day to send it? Choose one of the following:

Exhibit:

What is the term given to ads that are generally placed between a webpage's masthead and content? Choose one of the following:

You have learned about some downsides with display advertising. Which one of the following is such a downside? Choose one of the following: