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AD7-E601 Questions and Answers

Question # 6

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.

Which attributes should be used to meet the requirement?

A.

hasUpgraded=false AND emailOptln=true

B.

hasUpgraded=True OR emailOptln=true

C.

hasUpgraded=true AND emailOptln=false

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Question # 7

A user wants to target customers who have browsed the products.com website in the last 30 days.

The available attributes are: Last_Website_Browse

Last_App_Browse Last_Activity

The available events are:

Website.Browse

App.Browse

Where can the user define time parameters for the segment?

A.

In the destination schedule Ul

B.

In the attribute "LasLWebsite.Browse" only

C.

In the attribute 'Last.Activity" or the 'App.Browse'' event

D.

In the attribute rLast.Website_Browse" or the event rWebsite_Browse"

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Question # 8

A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable data. The company will only use the unreliable data source as a backup source.

Which AEP feature should be used to meet this requirement?

A.

Union schema

B.

Identity namespace

C.

Merge policy

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Question # 9

What must be defined for a destination to connect policies with data labels to enable data usage enforcement for that destination?

A.

Marketing actions

B.

Governance policy

C.

Sensitive data labels

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Question # 10

A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.

The company has the following data sources available to be imported:

• CRM system of customers

• Order Processing System detailing orders

• Product Catalog via Magento

• Adobe Analytics

The company uses the following tools to market to customers:

• Email

• Google Display Ads

• Facebook

• Adobe Target for personalization

How should the engineer set up the segment?

A.

emailOptlnFlag = Yes AND Order Contains "Bacon* AND NextDeliveryDate > 14 days

B.

Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days AND LastWebVisit < 7 Days

C.

emailOptlnFlag = Yes AND Last 3 Orders Do not Contain 'Bacon" AND NextDeliveryDate > 14 days

D.

Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days

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