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AD0-E556 Questions and Answers

Question # 6

A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

• The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.

• The field "Country' is set as a text field, which results in inconsistent variations and misspellings of the country value, leading to the inability to route leads to the proper regional sales team.

• There is a Segmentation called "Reqion", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.

• Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.

After sharing these findings with a group of stakeholders, the stakeholders share:

• The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.

• The Sales team is extremely below target for qualified leads because the volume routed to them is so low.

• The Web team has reported on below-average form conversions because too many fields are open text.

• The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.

The end of the quarter is 1 month away.

What is the first action the consultant should take?

A.

Create a daily re-occurring batch that standardizes "Country" into clean values

B.

Change the ' Country" field from a text field to a string field to standardize the values

C.

Advise the Data Science team to minimize their API query to reduce the consumption of the API limit

D.

Advise the company to increase its API limits to solve the API issue

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Question # 7

A company buys a webinar solution that connects to its Adobe Marketo Engage instance via API. The Marketing VP wants to quickly scale the volume of webinars from once a month for North America to three times a month globally. All webinars will be in English. The company markets to three different regions, and the content of all assets such as the landing page and emails need the option to vary the content for different combinations of region and industry.

The Marketing VP wants to see the results of each webinar reported at the global level. The Demand Generation Manager wants to see the results of each webinar reported at the regional level.

Which two actions should the Marketo Engage Architect recommend to meet these requirements? (Choose two.)

A.

Create a webinar email asset in the program template that uses Velocity Scripting to populate region and industry

B.

Create a webinar email template with program tokens to populate content by region and industry

C.

Create a regional webinar program template with a consistent naming convention

D.

Create a global webinar program template that contains each region's local assets when it is cloned

E.

Create a webinar email template with snippets to populate content by region and industry

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