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AD0-E406 Questions and Answers

Question # 6

The product team wants to determine whether a ‘viewed also viewed’’ or bought also bought’’ Recommendations logic would drive product views.

What is the correct way to test both Recommendations Criteria?

A.

Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

B.

Create a new A/B test activity, and in the Targeting page select the two Criteria.

C.

Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.

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Question # 7

On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?

A.

Website

B.

Email

C.

Internet of Things devices

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Question # 8

A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?

A.

Bounce Rate

B.

Pages Pet Visit

C.

Time Spent Per Visit

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Question # 9

An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.

Which audience criteria should be recommended for this activity?

A.

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"

B.

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''

C.

Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

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Question # 10

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

A.

Enable Adobe Analytics for Target to check corresponding activity reports.

B.

Validate if goals and settings of the activity are set properly.

C.

Duplicate the activity and delete the first one with an issue.

D.

Diagnose activity audience qualification using debugging tools.

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