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Question # 6

An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.

How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

A.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

B.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.

C.

Create audience with QA query parameter, then attempt to qualify by browsing the site.

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Question # 7

An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp A. The following day. They traveled to California (in the U.S) and visited site. Based on the following allocation which Experience would they see?

A.

Experience A

B.

Experience B

C.

Experience C

D.

Experience D

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Question # 8

An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.

Which audience criteria should be recommended for this activity?

A.

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"

B.

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''

C.

Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

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Question # 9

An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.

Which KPI can be determined if there is a negative impact from the pop-up?

A.

Exit rate

B.

Clicks on the pop-up

C.

Bounce rate

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Question # 10

A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.

Which type of audience rule should the BP use?

A.

Traffic Sources

B.

Site Pages

C.

Target Library

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